Effects Of Graphic Advertising On Receivers
DOI:
https://doi.org/10.37646/huella.vi2.468Keywords:
Effects, Graphic advertising, MMCAbstract
This research work describes the effects of graphic advertising in society. To structure the research, some definitions and theories related to communication and graphic advertising are mentioned. The emergence of advertising is also recounted, from its beginnings to the present. The classification or types of display advertising is presented. And finally the elements that define the effects of this communication medium are studied. Some conclusions are presented, derived from the methodological research.
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Caldeiro, G. (2005) Breve historia de la publicidad. Información teórica sobre técnicas de comunicación persuasiva. www.publicidad.idoneos.com/index.php/336236
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Copyright (c) 2007 Karla Patricia Cuatepotzo Bravo
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