El Entorno Macroeconómico Y Su Influencia En La Competitividad En El Sector Turismo En México
DOI:
https://doi.org/10.37646/xihmai.v8i16.225Abstract
Resumen
En el caso del sector turismo, su competitividad se define como la capacidad de un destino para crear e integrar productos con valor añadido, de tal forma que se logren empelar los recursos locales y que se logre mantener su posición dentro del mercado (Hassan, 2000). Para México el Sector Turismo tiene gran importancia, por su participación en el PIB, el análisis de los factores que influyen en su nivel de eficiencia es fundamental, dado que de ella depende el nivel de competitividad. Estos factores pueden ser exógenos (los que determinan el entorno) y endógenos propios de la empresa. El objetivo en el trabajo es analizar el entorno macroeconómico en que se desarrollan las empresas turísticas en México y el impacto en los grados de competitividad para las empresas que se encuentran dentro del sector. Por tanto para lograr este fin, se parte metodológicamente de variables que determinan las prioridades del consumo del bien turístico (ocio e ingreso), para poder realizar el análisis de la demanda y de la oferta turística, involucrando solo otras variables exógenas al entorno macroeconómico siempre y cuando sean requeridas por el estudio.
Palabras Claves: Entorno Macroeconómico, Competitividad, Turismo, Demanda turística, Oferta turística
Abstract
For the tourism sector, its competitiveness is defined as the ability of a destination to create and integrate value-added products, so as to achieve empelar local resources and is able to maintain its market position (Hassan, 2000). For Mexico the Tourism Sector is very important, for its share of GDP, the analysis of the factors affecting their efficiency is critical, since it depends on the level of competitiveness. These factors may be exogenous (which determine the environment) and endogenous own company. The objective is to analyze the macroeconomic environment in which they develop tourism enterprises in Mexico and the impact on the degree of competitiveness for businesses that are within the sector. So to this end, is methodologically part of variables that determine the priorities of the good tourist consumption (leisure and income), to perform the analysis of the demand and supply of tourism, involving only other exogenous macroeconomic variables always and when required by the study
Keywords: Macroeconomic Environment, Competitiveness, Tourism, tourism demand, tourism Offer
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Copyright (c) 2013 Jesús Amador Valdés Díaz de Villegas
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