Contraste De Un Modelo De Ciberconsumo
DOI:
https://doi.org/10.37646/xihmai.v10i19.255Abstract
Resumen.
El consumo de productos y servicios en Internet ha sido estudiado desde dos hipótesis según las cuales los usuarios compran productos o contratan servicios a partir de información percibida como útil o riesgosa. Por consiguiente, la utilidad percibida supone que los protocolos de información digitales tienen mayores beneficios que costos, o bien, en comparación con otros modos de comercio, Internet resulta más compatible con estilos de vida implicados con dispositivos electrónicos. Pero, la percepción de riesgo es un factor que no sólo inhibe las transferencias electrónicas, sino además hace más selectiva la búsqueda y compra de bienes de consumo o la contratación de servicios. Precisamente, el objetivo del presente trabajo fue establecer las dimensiones de la selectividad en torno al consumo electrónico.Para tal fin, se realizó una selección no probabilística de 188 internautas en los que se aplicó una cuestionario de ciber-consumo el cual obtuvo una consistencia interna adecuada (alfa = .744). a partir de un modelo estructural [X2 = 5,585 (2gl) p = 0,053; GFI = 0,984; RMSEA = 0,102] se estimó la validez reflectiva de cuatro indicadores del consumo en Internet. Los resultados fueron discutidos a partir del estado del conocimiento.
Palabras claves: Internet, utilidad, riesgo,selectividad, consumo.
Abstract.
The consumption of products and services on the Internet has been studied for two scenarios where users buy products or hire services from information perceived as useful or risky. Therefore assumed that the perceived usefulness of digital information protocols have higher benefits than costs, or in comparison with other modes of commerce, the Internet is more compatible with lifestyles involved with electronic devices. However, the perception of risk is a factor that not only inhibits the electronic landings, but also makes it more selective search and purchase of consumer goods or contracting services. Indeed, the aim of this study was to establish the dimensions of selectivity laround consumer electronics. To this end, a nonrandom selection of 188 Internetusers in a questionnaire which obtained ciber-consumption adequate internal consistency (alpha = .744) was applied was performed. from a structural model [X2 = 5,585 (2gl) p = 0.053; GFI = 0.984; RMSEA = 0.102] valid for four reflective indicators of consumer Internet was estimated. The results werediscussed from the state of knowledge.
Keywords: Internet, usefulness, risk, selectivity, power consumption.
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Copyright (c) 2015 Javier Carreón Guillén, Jorge Hernández Valdés, María de Lourdes Morales Flores, Bertha Leticia Rivera Varela, Cruz García Lirios
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