Model Contrast of Cyber Consumption
DOI:
https://doi.org/10.37646/xihmai.v10i19.255Keywords:
internet, usefulness, risk, selectivity, power consumptionAbstract
The consumption of products and services on the Internet has been studied for two scenarios where users buy products or hire services from information perceived as useful or risky. Therefore assumed that the perceived usefulness of digital information protocols have higher benefits than costs, or in comparison with other modes of commerce, the Internet is more compatible with lifestyles involved with electronic devices. However, the perception of risk is a factor that not only inhibits the electronic landings, but also makes it more selective search and purchase of consumer goods or contracting services. Indeed, the aim of this study was to establish the dimensions of selectivity laround consumer electronics. To this end, a nonrandom selection of 188 Internetusers in a questionnaire which obtained ciber-consumption adequate internal consistency (alpha = .744) was applied was performed. from a structural model [X2 = 5,585 (2gl) p = 0.053; GFI = 0.984; RMSEA = 0.102] valid for four reflective indicators of consumer Internet was estimated. The results werediscussed from the state of knowledge.
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Copyright (c) 2015 Javier Carreón Guillén, Jorge Hernández Valdés, María de Lourdes Morales Flores, Bertha Leticia Rivera Varela, Cruz García Lirios
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